Art Direction

DIGIWAVES

Company Brand

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Project Overview

Concept Development

The concept development phase centered on the idea of an "Whispers of the Sea," a narrative evoking the gentle dance of ocean waves and the hidden treasures.

Need your wireframe

Design with Figma, Framer

Implement with Webflow, React, WordPress

Mood board Creation

Final Result

Finally, the art direction was brought to life across all brand touchpoints. Social media assets featured layered, wave-like shapes and fluid to create a sense of motion. The lookbook design incorporated textured and subtle gradients to evoke the feeling of sand and water.

Client

""Aurora Echoes" is a luxury candle and home fragrance brand inspired by the natural landscapes and celestial light."

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